Henkel Nigeria, a leading German multinational manufacturer of consumer brands, has appointed media personality Stephanie Coker as the new face of its WAW brand.
This partnership aims to strengthen Henkel’s connection with Nigerian households and expand its portfolio in the FMCG market.
The development was contained in a statement by the company on Wednesday.
Speaking about the partnership, the General Manager at Henkel Nigeria, Okan Erdem, expressed that this collaboration is a testament to the company’s enduring commitment to the Nigerian market and its mission to deepen brand resonance.
On the choice of Coker, Erdem said the media personality embodies the value of WAW, applauding her authenticity, elegance and hard work.
“WAW has firmly established itself as a beloved household name across Nigeria, renowned for offering reliable and effective home care solutions. This is why we have carefully sought someone who embodies the values of the brand. We want to also demonstrate that we are truly very connected to our customers.
“We are excited to collaborate with Mrs. Stephanie Coker, an exceptionally hardworking, creative, family oriented, home maker and an innovative woman. Her authenticity, elegance and influence make her a perfect match for the WAW brand and this partnership reinforces our commitment to delivering sustainable and innovative products tailored to meet the specific needs of the Nigerian market and promoting community involvement,” he stated.
The latest ”WAW Woman” said the collaboration created room for her to further connect with a brand that cater to and understands the everyday needs of Nigerians.
Her words, “As a TV Host, entrepreneur, and mother, I know how important it is to balance a busy lifestyle while still taking care of my home and family. WAW has always been a trusted brand for me, not only because it delivers on its promise of quality and care, but also because it aligns with my values of consistency, innovation and authenticity.
I take pride in how I present myself, from the way I dress to the way I maintain my home. For me, looking after my clothes is an extension of self-care, and WAW helps me achieve that effortlessly. This collaboration is exciting because it allows me to connect with a brand that understands the needs of everyday Nigerians, especially women like me who juggle multiple roles. I am proud to partner with Henkel Nigeria and WAW in showing that quality, innovation, and genuine care can go hand in hand.”
The brand manager, Ifeyinwa Nnaji, commented, “Stephanie Coker is the perfect embodiment of the WAW brand. As our Brand Influencer and WAW woman, we are confident that WAW will continue to strengthen its position as a trusted household name, delivering innovative and effective solutions that meet the everyday needs of Nigerian families.”
Stephanie Coker is a Nigerian media personality, entrepreneur, and mother who has over the years maintained a successful career as an on-air personality. As a host of some major reality shows, her vibrant presence has cemented her status as a top-tier presenter in Nigeria. She has also been a successful actress, having featured in some popular Nigerian movies including King of Boys 2. She is also a strong women’s health advocate and an established documentary producer.
Henkel is a global leader in industrial and consumer businesses, with brands like Loctite, Persil, and Schwarzkopf. The company reported sales of over 21.6 billion euros in 2024 and employs a diverse team of about 47,000 people worldwide.
