Gbenga Ilemobayo
inDrive, a global mobility and urban services platform, has introduced inDrive Ads, a new global advertising platform, to help it grow sustainably, make its services affordable for people, while keeping commissions low for drivers.
inDrive Ads, which is now live in the top 20 countries to the majority of its monthly average user base, is designed to strengthen the platform by generating new income streams, keeping its take rate among the lowest in the industry, and supporting long-term sustainability for riders, drivers, and local communities.
According to the Country Representative, inDrive, Timothy Oladimeji, part of the plan is to expand the platform to the entire country portfolio within this year.
Oladimeji stated that a share of its ad space would be dedicated to impact programmes, giving in-house community initiatives a chance to reach new audiences at little or no cost.
He noted that there was already promising traction on the platform, with advertiser demand growing twice month over month and early pilots showing strong repeat interest from advertisers, including leading names in e-commerce, fashion, retail, banking, and finance.
He added that the platform had partnered with fintech leaders across key markets — from Monet in Colombia, which issued over 1,200 cash loans through inDrive Ads, to Skyro in the Philippines, which has 200+ loans, and a leading Mexican bank that distributed 400+ new credit cards via its ecosystem.
“Ads appear across various screens in the funnel and include multiple-dimension banners featuring graphics and animation, with transparent measurement tools built in,” he said.
The founder of inDrive, Arsen Tomsky, stated that, as a mobility platform, inDrive was diversifying its business with a high-margin stream like Ads, noting that the new line gives it more flexibility to fund affordability at scale.
“Fairness and access have guided every product we’ve built — and inDrive Ads is no different,” said Andries Smit, Chief Growth Business Officer at inDrive.
“As our SuperApp grows, we’re creating opportunities for more people and brands to participate on equal terms, using the same principles that make our platform unique,” Tomsky added.
“With over eight billion deals facilitated through our platform and operations across 48 countries, we’re continuing to evolve inDrive into a true SuperApp, one built around fairness, opportunity, and people’s real needs.”
