Tiwa Savage opens up about music industry challenges

Dare Babalola

Afrobeats star Tiwa Savage has described the music industry as “filled with darkness,” citing struggles she faces as an artist.

During a livestream with fans, Savage expressed frustration over critics doubting her album’s success due to the lack of big-name features or club hits.

Despite these challenges, she remains committed to creating meaningful music that reflects her artistry, attributing her strength to her faith and team support.

Savage said, “My Alpha and Omega, this industry is filled with so much darkness. I wish you guys knew So much but I Thank God that I’ve just kept my eyes on him. I haven’t fallen When I put out the track list, I saw so many people saying ah She doesn’t have this person she’s not featuring that person she doesn’t have Big names from America.

“She doesn’t have this. She doesn’t have A-listers And they’ve just automatically concluded that because I don’t have that on the album It’s not gonna be good Like wow, I Wish people understood music the way I understand music Yeah, I don’t have Huge cosigns, I don’t and I wasn’t actively seeking huge cosigns All I have is all I have, isn’t it? All I have is all I have All I have is all I have and that’s me the people who are willing to work with me and the music It’s two minutes to go Thank you. Honestly having you guys is enough for me Yeah, I do believe that even with You know, sometimes they say you don’t need a lot of people you just need the right people you don’t I don’t need millions of fans. I just need the right ones.

“I Just need the right ones and I have the right ones It took two years two years over two years And it’s out so many people are There was so many hurdles I wish I could tell you guys the fights the The challenges the people who doubted Who said Me doing this type of vulnerable record that nobody’s going to listen to it.

“Nobody cares people just want to hear Gbedu People just want to hear Banger people just want to hear club records. You don’t have any club records This thing is not going to work. People are not going to stream it.

“People don’t care Thank you, thank you and it’s midnight It’s out Jesus it’s out. Thank you God. Thank you My alpha and omega this industry is filled with so much darkness, I wish you guys knew So much but I Thank God that I’ve just kept my eyes on him. I haven’t fallen.”

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